Our Story

Running is a lifestyle. It is a lifestyle for someone trying to break four minutes in the mile. It is a lifestyle for someone trying to break four hours in the marathon. And it is a lifestyle for someone who endeavors to run just four miles a week. Running does not discriminate against the fast, the slow, the committed or the casual runner. Nor do we.

RunBK is a boutique running apparel brand; the underdog in a world dominated by a handful of behemoths. All of our pieces are designed in Brooklyn, NY with creative input from a team whose collective miles run sum to more than five trips around the globe.

Why RunBK? 

Fashion has long been cyclical. But running apparel brands have tended to advance technical performance at the expense of style. Why can’t the consumer have both? Our story is one of an active lifestyle; one that plays in the intersection of fashion and function, and one where fabrics with incredible touch and feel have been paired with performance characteristics.

With urban running in our DNA, RunBK’s pieces generate crossover appeal across a broad demographic. Many are calling our WillyB Short the “perfect running short”. Our pieces are created and developed with the runner’s specific needs in mind. Most importantly, they offer functionality, as opposed to an overthought technical design.

Our Mission

Act as an ambassador for the sport of running and, more generally, active lifestyles. Introduce running to those who have never had the pleasure, and enhance the enjoyment level for the lucky many who have.

The brand-consumer relationship is too often a one way street. We commit to not only producing the highest quality, functional and fashionable product, but also endeavor to give back to the sport that has given so much to us.

Everyone has a bridge to cross.  What’s yours?